The rhetorical turn in anthropology

Date of publishing:

29.3.2014

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Creative Commons Attribution NonCommercial-NoDerivatives 4.0 International.

Abstract:

The article discusses the theoretical and methodological considerations as well as the practical application of two incarnations of the rhetorical turn in socio-cultural anthropology. Rhetorical turn is understood as a linguistic and constructivist turn, which marks a substantial part of contemporary thinking in the social sciences and humanities. Reflection about the relation between anthropology and rhetoric shows that the rhetorical turn is oriented on analyzing the rhetoric of anthropological texts, in their persuasive and figurative dimension. On the other hand, rhetorical turn refers to the research perspective in anthropology which is focused on the interpretation of society and culture in which an important role is played by the tools and concepts of rhetoric.

Keywords

cultural anthropology;rhetoric;metaphor;metonymy;rhetorical turn

Article Text

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